PXG Opens New Retail & Fitting Studio in Chicago By Brian Weis

PXG Opens New Retail & Fitting Studio in Chicago

Oak Brook Store Marks Company's 10th U.S. and 2nd Chicago Area Location

By Brian Weis

PXG, a global research and development company dedicated to creating the world's finest golf equipment and apparel, has officially opened its tenth store in the United States. PXG Oak Brook is the company's second location in the Chicago area and a key part of its initiative to establish 24 stores by the end of 2022.
"The Chicago area is one of the top golf markets in the U.S. and that, combined the success of our first Chicago store, led us to open a second location in the area," said Founder and CEO of PXG Bob Parsons. "Our aggressive expansion plan allows us to continue our customer-focused approach to providing exceptional experiences to golfers at every level of the game."

Since inception, PXG has maintained a direct-to-consumer sales model that is in stark opposition to current retail trends that rely heavily on third-party partnerships. PXG's dedication to traditional brick-and-mortar retail helps maintain its laser focus on quality and allows the company to deliver outstanding equipment and apparel to customers, without the third-party markup.

PXG Oakbrook Stats:
* 8,455 total square-feet
* 3 state-of-the-art fitting bays equipped with TrackMan technology
* 430 square-foot putter fitting studio
* 185 square-foot practice putting green
* Expensive retail showroom featuring PXG sport fashion apparel and accessories

Located at 17W705 E Roosevelt Road - with easy access off the Illinois I-83 and I-88 - the new PXG retail and fitting studio is close to several golf courses and is well positioned near Oak Brook Center Mall, the second-largest shopping center in Illinois.

"PXG Oak Brook is easily accessible for customers from the city of Chicago and its surrounding suburbs," said President and Executive Creative Director of PXG Apparel Renee Parsons. "We're excited to better serve this community and offer even more opportunities for golf and fashion enthusiasts to have a firsthand experience with PXG apparel and equipment."

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Revised: 03/25/2022 - Article Viewed 9,771 Times

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.